12 Days To Launch: What It's Like To Launch A Digital Design Shop In Just 12 Days

 12 Days To Launch | What It's Like To Launch A Digital Shop In Just 12 Days | How I Launched A Digital Template Shop In 12 Days | How To Launch Your Digital Products | Passive Income And Selling Things Online | Graphic Design Templates for Bloggers and Creative Entrepreneurs | Media Kits for Bloggers | Pricing Guides for Wedding Photographers | Instagram Story Templates | Building A Personal Brand

Have you ever wondered what it's like to launch a digital product in just 12 days? 

And if you've already created your own digital product, have you ever wondered what it's like for others? 

Because I have.

And that's exactly what I'm writing this post: to share my own experiences with you and the lessons I learned along the way. 

Fair warning: This is a really long post. Over 2,000 words. Apparently, I had a lot to say.


When the idea turned into a commitment 

Trying to launch a digital product in 12 days... is no easy feat. And I knew that going into it. 

So why did I choose to give myself such a short timeline if I already knew that? 

Honestly - because I was slacking ...and scared. Slacking because I was scared. 

  • Scared no one would care or even notice. 
  • Scared my designs weren't going to be good. 
  • Scared people were going to say it's a dumb idea. 
  • Scared it would turn out to be an absolute failure. 

Y'know, the voices of self-doubt and imposter syndrome. 

So while sitting on my bed one morning (about two weeks ago), I decided to give myself a challenge: launch a digital product shop in 12 days. 

I actually decided on 12 days, because 15 days would mean launching on near the end of the week and 20 days felt long enough for me to talk myself out of it. 

The thing is... when you tell yourself you’re going to do something, you already know in that moment whether or not you’re going to follow through with it. 

Because you already know what your commitment level is. 

And if you don't follow through on the things you say you're going to do enough times... you stop believing in yourself.

So a while back, I decided to stop saying I'll do things if I already know I"m not going to do them. All that to say don't make your self-doubt worse than it already is. 

 inspirational quotes | motivational quotes | motivation | personal growth and development | quotes to live by | mindset | self-care | wholehearted woman | #InspirationalQuotes | #motivationalquotes | #quotes | #quoteoftheday | #quotestoliveby | #quotesdaily

Show yourself that you're the kind of person who follows through on things, because you are. And if you're not, you can be. 

Change your history by writing a new one.  


the first few days (days 1-4)

The first few days mostly consisted of me "getting my feet wet". 

Mostly working on new design templates for the shop (media kits for bloggers, pricing guides for photographers, business cards for creative entrepreneurs and personal brands), etc. Wrote a few things here and there. Uploaded a few things onto Instagram. 

And by day 3 or 4, I started feeling the imposter syndrome. 

... let's just say it was not a very fun feeling to experience. 

When you're creating completely new, your self-doubt and fear has a way of creeping up on you. But just because it shows up knocking doesn't mean you have to go answer the door. 

Instead of running away from the self-doubt and imposter syndrome feeling, I faced my fears.

At the end of the day, we get to choose what we believe and allow into our minds. 

So if you want to change your present and your future, then you have to change what you believe and say to yourself. 

Because saying things like "It's never going to work" or "No one is going to care" isn't going to help you want to start (let alone continue) or help you believe in yourself.

 inspirational quotes | motivational quotes | motivation | personal growth and development | quotes to live by | mindset | self-care | wholehearted woman | #InspirationalQuotes | #motivationalquotes | #quotes | #quoteoftheday | #quotestoliveby | #quotesdaily

Believing is yourself is a huge part of the process and journey.

If you don't believe in  yourself, you're going to have a really hard time creating things and stayed inspired and true to yourself. Trust me on this. You don't want to feel like you're fighting yourself every step along the way, especially when the journey is so long. 


the next few days (days 5-8)

As the days went on, the imposter syndrome feeling and self-doubt noise started to wind down. Go figure, right? 

Also, I think the fact that I only had 12 days (or in this case, about 8 days left) to make this work didn't leave very much room for them (self-doubt and feeling like an imposter). 

A lot of people think working for yourself is a glamorous lifestyle, but honestly? It's a lot of hard work and can be a very isolating and lonely feeling sometimes, which is why I'm so glad I was co-working with my friend on most days if not going to the coffee shop to be around people. 

If you're feeling isolated and lonely in your work, create time in your schedule to spend time with others. Even going to a coffee shop with a friend to work can be extremely helpful. 

Also, Rising Tide Society's Tuesdays Together's May event happened during my "12 days to launch", which was super helpful because I had pricing feedback from creative entrepreneurs (which was who I was making the design template shop for!). Click here to read the post I wrote how I decided to price my digital products. 


 inspirational quotes | motivational quotes | motivation | personal growth and development | quotes to live by | mindset | self-care | wholehearted woman | #InspirationalQuotes | #motivationalquotes | #quotes | #quoteoftheday | #quotestoliveby | #quotesdaily

So during this time, I was working through my to do list. 

Activities included:

  • file organization (and then re-organizing, naming the files, etc.)
  • uploading the files into the shop (which... I ended up redoing later on in the week)
  • designing the shop catalog (and then majorly redesigning it)
  • writing content (email newsletters and blog posts)
  • creating the blog and social kits
  • ... and more

As you can see (and as I've realized), creating a shop involves a lot of tasks, time, and energy.  Way, way more than I originally expected and planned for. 

The little things here and there definitely do add up over time. 

But as tedious as some of the tasks may have been, I've got to say it felt so good to put everything together and rewarding to actually see everything come together. 


Fun fact: I stayed up 40+ HOURS during this time. 

Yep, you read that right. FOURTY HOURS. 

So I didn't intend on this happening. It wasn't on purpose, but I got a ton of stuff done during this 40 hour chunk. Honestly not even sure how I was still so functional and came up with exciting ideas, but sometimes you just go with the flow and don't question things (this was one of those times). 

Disclaimer: I don't advocate or recommend doing this. Please take care of yourself. Mental health and self-care is extremely important, not to mention essential, in life, business, and staying sane. 


the days leading up to the launch (days 9-11)

If I had to be completely honest, I was a bit scared, anxious, and overwhelmed that I wouldn't have everything done in time. 

And if I'm being really honest, I was "burning the candle" a little bit. 

 inspirational quotes | motivational quotes | motivation | personal growth and development | quotes to live by | mindset | self-care | wholehearted woman | #InspirationalQuotes | #motivationalquotes | #quotes | #quoteoftheday | #quotestoliveby | #quotesdaily

During the days leading up to the launch, I just wanted to sleep. I spent most of the weekend working. And when I wasn't working, I was taking naps or eating food. 

Sure, I could've pushed the deadline off a bit more. But I made a commitment to myself to make this thing happen - and that's what I did. 


By the way, I always recommended listening to your body and tuning into your intuition.

Ever since reading Intuitive Eating a few years ago, I am really big on listening to yourself and doing what's best for YOU.

Not what you think others think is best for you or what other people tell you, but what your own body and mind is telling  you. And that's exactly what I did. 

I knew I still had a bit of fire left in me and the capability to push through.

Plus, I was so close to finishing everything and launching! 

The truth is a lot of us underestimate ourselves and what we’re capable of. 

The next time self-doubt and imposter syndrome come knocking on your door, ask yourself why and what you can take away from the experience. 

Where did you learn to doubt yourself so much? Because this is a learned behavior.  

And what would happen if you just went for it? Because you can gain so much from the experience, especially if you try and give yourself a real shot. 

None of that one foot in and another out mumbo jumbo. 

If I had listened to those voices of fear and self-doubt in the beginning, I would have never made it to the days leading up to the launch. Or the launch day itself. 


 inspirational quotes | motivational quotes | motivation | personal growth and development | quotes to live by | mindset | self-care | wholehearted woman | #InspirationalQuotes | #motivationalquotes | #quotes | #quoteoftheday | #quotestoliveby | #quotesdaily

And another thing...

Don't chase perfection, because you will end up really, really exhausted. 

Remember earlier when I mentioned the activities I did? When I reorganized files, redesigned the PDF, and re-uploaded the files? 

That was me chasing perfection. 

It's common for creatives to want their work to be perfect - just the way they imagined, but as every creative knows, it rarely turns out that way. 

But here's the amazing thing: It doesn't make our work or the journey any less beautiful. 


What happens when you let go of being perfect? 

You give yourself the chance for things to happen. 

Because when you're busy chasing perfection, you spend most (if not all) of your time, energy, and resources doing the same thing over and over again until it's "perfect". 

 inspirational quotes | motivational quotes | motivation | personal growth and development | quotes to live by | mindset | self-care | wholehearted woman | #InspirationalQuotes | #motivationalquotes | #quotes | #quoteoftheday | #quotestoliveby | #quotesdaily

And I don't know if you've ever had this experience, but I've had moments where I basically did just that (did things over and over again) until a. I lost the original concept, b. I ended up really frustrated and annoyed at myself, and c. gave up altogether ending up with ...nothing.


Building and growing Wholehearted Woman has truly taught me to be more patient and kind with myself. And that things don't have to be perfect in order for them to be good. 

That I don't have to be perfect, which means you don't have to perfect either. No one does. 

It's just this belief that we've bought into somewhere along the way. 

The good news is that we can stop believing in it at any time. 

It's all about putting yourself out there, again and again.

Challenging yourself. Breaking the cycle. Doing things differently. Making the commitment. 


 inspirational quotes | motivational quotes | motivation | personal growth and development | quotes to live by | mindset | self-care | wholehearted woman | #InspirationalQuotes | #motivationalquotes | #quotes | #quoteoftheday | #quotestoliveby | #quotesdaily

Because we can spend our whole lives telling ourselves that we're going to do something and then never do it. 

The difference between those who get things done and those who don't is a choice. 

A choice to show up, do the work, and keep going even when things get hard. So choose to do something about it and choose yourself. 

Well, this section ended up being wayyyy longer than I planned, but I hope you got a few nuggets out of this. 

If this blog helped you in any way, I'd love to hear about it in the comments section below! 

Before we end this, I have a few final thoughts (because no, those last few paragraphs weren't my final thoughts...).


 12 Days To Launch | What It's Like To Launch A Digital Shop In Just 12 Days | How I Launched A Digital Template Shop In 12 Days | How To Launch Your Digital Products | Passive Income And Selling Things Online | Graphic Design Templates for Bloggers and Creative Entrepreneurs | Media Kits for Bloggers | Pricing Guides for Wedding Photographers | Instagram Story Templates | Building A Personal Brand

launch day + final thoughts

So I actually finished up the shop and everything the evening before the launch date (or so I thought - keep reading to find out what happens next...) and was super excited about sharing it with everyone (and did not want to wait until the next day - serious case of instant gratification here) soooo I sent out an early access email plus special gift to my email subscribers! 

After writing and sending out that email, I decided to take a break for a few hours. 

Well, after my break and eating dinner, I realized that now I had to work on my marketing plan. 12 days only gives you so much time, space, and energy for priorities. 


So I spent the next few hours creating marketing material, including Instagram content. 

Let's just say I stayed up until 3:30 am that morning to finish and upload everything. 

But given the circumstances (that I gave to myself... yes, yes, I know), I'm super proud of how everything came out! 

In all honesty though, launch day wasn't as exciting as one would think. Maybe I should've bought myself a little cake or something and shared a video on Instagram. Actually, I think I'll do that on the next release. 

I'm thinking a mango mousse dessert? How does that sound? Delicious, right?! 


oh and if you haven't checked out the new design template shop yet, click here to do so! 

I'd really love to hear what you think. 

And if you buy a template and implement it, I'd love to see and share it with others on social media! Feel free to send me an email at molly@wholeheartedwoman.org. 

Well, that's all for now.

I hope you enjoyed this post.

Please let me know if you found it helpful and would like to see more posts like this in the future. 


Rooting for you and your success! 



Hi there! I'm Molly, the founder of Wholehearted Woman.

I help bloggers establish and grow their brand identity and online presence through intentional strategy, visual design, vulnerability, and personal growth.

Be the person you needed when you were younger and share your story, because you're the one who someone else needs today. 

Check out my design template shop!


wholehearted woman - molly

All Things Wholehearted: What's Coming In 2018 - Updates & Announcements

Hi, friends! 

I've been journaling a lot lately on the direction, vision, goals, etc. I have with Wholehearted Woman - and wanted to give you an update on things! Because I'm changing things up a bit in 2018. 


To give you a bit of background / context, the idea to start WW came to me around October 2016 and launched on January 1st, 2017 as an online publication and digital magazine. It was built on the idea of wanting to create a community for women to share their stories and hearts.

Over the course of 2017, it's shifted and reshifted.

Honestly, most of this year was me trying to figure out what I was doing ...or even wanted to do. (Thank you for your patience on that.) 

Recently, I went on a Europe trip which gave me a lot of insight and reminded me of my why, which to be honest, I kind of forgot about and often pushed to the side in 2017. You can read more about that Europe trip here. 

Once I started journaling and brainstorming again, I realized just how important it is for me to share my story. The whole story, because at the end of the day, I truly believe that stories connect us to each other. 

We all have the potential to inspire, encourage, and help one another. 


All Things Wholehearted: What's Coming In 2018 - Updates & Announcements

What's Coming In 2018

Side note: It makes me a bit nervous to write this post, because I've been so flaky with you this year and I don't want to over-promise and under-deliver. But I also feel like it's really important to share some of these things with you. To make sense of things.


1. More vulnerability + personal stories. 

Lately, I've been asking myself who exactly it is that I want to help - and it's past me. 

This is something that's been on my mind and heart for a while now, but I didn't want to do it because it's terrifying. 

Growing up, I struggled with body image, low self-esteem, and depression. 

For most of my life, I didn't want to live. In fact, I couldn't see my life past 18. Until I actually turned 18. But here I am at 24 - learning to navigate life and staying sane. Choosing to see the possibility and potential in myself and life. 

As much as I preached vulnerability and storytelling this year, I wasn't being very vulnerable and I skipped out on my major parts of my life.

So why the change? Why now? 

Because I'm not perfect, and I don't want to contribute to this idea that you have to be perfect and have it all figured out. 

And because I want to show people that it's possible to change your life around, even if you feel absolutely hopeless and helpful (you're not), even if you have no idea what you're doing with your life, even if you have a bad track record of staying consistent, even if nothing in your past suggests you'll be successful with your life. 

Because I get it, and I've been there. 

I went to community college for 3 whole years, only to decide I wasn't going to get my Bachelor's. And then I went on to spend another 3 years of my life feeling bad about it. 

There's a common stereotype that "all Asians are suppose to go to college" - and well, I didn't. 

But guess what? Every year since then has gotten better, and 2017 really gave me the reality check I needed and I gave myself some much need tough love and self-awareness this year. 

So by me sharing my story - the whole story, my goal is to inspire and encourage others to keep going in their journey. To get back up again after they've fallen down. To learn to take a break instead of giving up (I've given up many times in this lifetime and trust me when I say it's easier to just keep going). To share their story and heart with others with love, kindness, and empathy. 

Because we all have stories - and I think we all have parts of us that need healing and space - and so when we step outside of our comfort zone and share the messy stuff, that's when the healing and love can begin. 


2. More freebies + resources.

If you haven't signed up for my resource library and weekly email encouragement yet, you can do so here. 

I don't want to overpromise and overcommit myself, but my goal is to create at least one freebie resource for you each month. Because I know giving your email to someone is a big deal and I don't take it lightly, so as a thank you and sign of appreciation, I want to send you something that you can use to improve the quality of your life.

If you have any suggestions or ideas, feel free to send me a note at molly@wholeheartedwoman.org.


3. Courses, workbooks, + other goodies! 

It's finally happening! And I'm so excited. 

I'm finally opening shop and sharing what I've learned so far with you. 

Because knowledge is power, but when you actually apply that knowledge? It's even better. 

For a long time, creating things to sell felt scary. I mean - who was I to think I could create something to sell to others? 

Like with everything else, you don't have to have it all figured out or have all the answers before you start. 

Because if we wait until we're ready, we'll be waiting for the rest of our lives. 

So what are these courses, workbooks, and other goodies going to be about? 

I'm still working on this, and I'd love to hear some ideas, but so far, I have things on personal growth, self-discovery and awareness, content creation, and visual design. 

But my main goal is to help you be yourself in whatever capacity that means to you - because you are the soul of your own business, life, and creative endeavors. 


I'm learning to be a "show, don't tell" kind of person, because it's easy to say you'll do something and not follow through - and I know I have a past history of overcommitting myself and/or getting shiny object syndrome. 

I definitely want to keep you in the loop of things of course - but at the same time, I don't want to release my whole 2018 game plan yet just in case I need to shift and refocus along the way. 

So yeah, that's it. I'd love to know what you think - leave me a comment down below! :) 

All Things Wholehearted: What's Coming In 2018 - Updates & Announcements

Thank you for being here!

I just want to say that I appreciate you and that I think you're amazing.

And if there's anything I can ever do to help you, please don't hesitate to ask. 

Happy almost new year!

- Molly