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Why It's Important To Create Evergreen Content

 Why It's Important To Create Evergreen Content | How To Create Evergreen Content | What Is Evergreen Content | Content Strategy | Digital Marketing | Growing Your Brand | Creating A Community | Advice for Content Creators and Bloggers | Wholehearted Woman | Self-Discovery | Personal Growth | Personal Branding | #personalbrand | #blog | #blogging | #blogger | #personalgrowth | #brandawareness

Have you ever looked up “how to start your own blog” or even “how to create evergreen content”?

Both of those topics themselves are evergreen content, and I wanted to share with you why that’s important to encourage you to create evergreen content for your own platform and community. 

 

So, let’s start with the question: What is evergreen content?

Evergreen content is content that stays relevant forever and ever, so it’s not about something that’s just happening right now. Rather, it’s something that someone would read 2 years from now and it would still apply to them.

 

So, why exactly is creating evergreen content important?

Reason 1: It continues to help long after the original publish date.

Most of the content created on this blog is intentionally evergreen content, because I want to make sure that it’s still helpful even if someone discovers it for the first time two years from now.

Topics like imposter syndrome? It can be 1990 or 2010; either way, I know there are going to be people who are struggling with imposter syndrome and would like to know how to overcome it.

And this can be applied to any industry. There are always opportunities for more evergreen content to be created.

If you need help with content creation, check out this blog post on what makes great evergreen content and how to create it.

 

 Why It's Important To Create Evergreen Content | How To Create Evergreen Content | What Is Evergreen Content | Content Strategy | Digital Marketing | Growing Your Brand | Creating A Community | Advice for Content Creators and Bloggers | Wholehearted Woman | Self-Discovery | Personal Growth | Personal Branding | #personalbrand | #blog | #blogging | #blogger | #personalgrowth | #brandawareness

Reason 2: SEO helps people find you and keeps traffic coming in.

Since evergreen content is still helpful and relevant long after the original publish date, people can search for the topics you write about (which, hopefully you’ve named your blog posts tiles strategically and intentionally so that they’re actually searchable and can be found) and find you as a result. 

And when you search for common keywords like imposter syndrome or evergreen content, you’ll find that many people have written about those topics too. 

 

You might think that that’s a bad thing, but it’s very much a good thing and here’s why:

  1. It’s a topic people actually want to learn about and are interested in. You don’t want to be writing about something no one even cares about.
  2. Have you ever searched for something and clicked on a bunch of links only to click on more links?

    Even if your blog post isn’t in the top searches, you still have a chance of being found especially if your post is different (which is why it’s important to add your own perspective and takeaways).

    If your post is just like everyone else’s, it doesn’t give them an incentive to stay on your page when they can just as easily get the same information from someone else. Go the extra mile and give a little more.

That’s also why it’s important to create a free resource library. People love free stuff.

I mean -- we've all gone to Costco to get all the free samples before, amirite? 

 

 Why It's Important To Create Evergreen Content | How To Create Evergreen Content | What Is Evergreen Content | Content Strategy | Digital Marketing | Growing Your Brand | Creating A Community | Advice for Content Creators and Bloggers | Wholehearted Woman | Self-Discovery | Personal Growth | Personal Branding | #personalbrand | #blog | #blogging | #blogger | #personalgrowth | #brandawareness

Reason 3: You can always repurpose that content!

Let’s be honest: Content creation can be hard - and sometimes, our brains just need a break.

If you think you can only write about something once, think again.

Say you’ve written a blog post that did fairly well, why not talk about those things in your email newsletter or share it on Instagram?

Chances are, most people on your email list and who are following you on Instagram haven’t read your original blog post before.

And even if they have, they can always use a refresher or just skip it altogether.

It goes back to reason 1 as to why creating evergreen content is important - because it can continue helping people long after the publish date.

So now that we’ve establish how this type of content helps your blog grow, are you going to start creating more evergreen content?



author bio

Hi there! I'm Molly, the founder of Wholehearted Woman.

I help bloggers establish and grow their brand identity and online presence through intentional strategy, visual design, vulnerability, and personal growth.

Be the person you needed when you were younger and share your story, because you're the one who someone else needs today. 

Check out my design template shop!

wholehearted woman - molly

Why Losing Email Subscribers Is Actually A GOOD Thing

 Why Losing Email Subscribers Is Actually A GOOD Thing | Why You Shouldn't Be Afraid Of Losing Email Subscribers | What To Do When You Lose Email Subscribers | Mailing Lists and Newsletters | How To Grow Your Email List | Why You're Losing Email Subscribers | Wholehearted Woman | #emailnewsletters | #newsletters | #bloggers

Do you ever feel like you lose email subscribers every time you send out another email? 

Don’t worry, it happens to me all the time too. In fact, it happens to everyone who has an email list. 

And it’s actually a GOOD thing when someone unsubscribes from your list. 

I mean - I know it sucks. It’s not fun seeing that number go down after you’ve worked so hard to get it up there. 

 

Here’s why losing email subscribers is actually a good thing: 
 

The people who unsubscribed didn’t want to be on your list. 

Imagine throwing a Christmas party and inviting everyone. 

There are going to be some people who are really excited - some have known you for a while and some might be completely new. 

Sometimes, you like someone right off the bat after meeting them. And other times, you’re like “meh”. 

Well, imagine if someone is feeling “meh” about you, would you want them to stay at your Christmas party? I wouldn’t. 

I mean… I wouldn’t kick them out, but if they want to leave, I’m not about to go begging for them to stay. 

That’s kind of like your email list. You sent out an invitation for everyone and they’re all welcomed, but if someone doesn’t want to be there, you can respect their wishes and let them on their merry way. 

Because the truth is we’re not going to be everyone’s cup of tea, and that’s okay. 

 

We’re all attracted to different personalities. 


Some of us are introverts while others are extroverts. Some want more comedy and light humor while others want more honesty and heart to heart conversations. 

One isn’t better than the other. They’re just different, just like how we’re all different. 

Someone unsubscribing from your list doesn’t mean that your emails are bad. It just means it’s not for them. 

Trust me, it’s not personal and they’re not out to hurt your feelings.

 

 

You don’t have to pay for people who don’t want to be there. 

Even with MailChimp and MailerLite, you have to start paying a monthly fee after getting a certain number of subscribers. 

Well imagine throwing that Christmas party and the people who don’t really want to be there or care about you eating all the food and drinking all the booze. 

With that scenario, there’s two concerns: 

You have to go buy more food and booze. 

There’s none left for the people who actually want to be there. 

If people voluntarily unsubscribe from my list, that makes my job a whole lot easier (and more affordable). 

Because why do we want to keep paying rent money for someone who’s never going to open one of your emails? And why would we want to keep sending them emails that they don’t want to open? 

There’s already enough noise in this world, so if someone sees my emails as noise, I don’t want to add more noise and clutter to their world. 

I want to share my stories and spend my time with people who do want to be there, who do find what I say helpful and/or encouraging, and who will open my emails when I send them on. 

Because I don’t know about you, but writing emails take time, energy, a lot of heart, and a ton of practice. (To be completely honest with you, emails are my not favorite thing.) 

 

You learn to stop obsessing over the numbers. 

Okay, be honest: How often do you find yourself obsessing over the numbers? 

Because I have a tendency to obsess over the numbers and I know it’s not healthy. It’s not healthy to place your self-worth or your measurement of success on how many subscribers you have (or page views your get, followers you have, etc.). 

Losing subscribers has helped me see that it’s not all about me. 

In fact, it’s not about me. 

It’s about them. The people at the party. Your party. 

And sometimes? People leave parties early, and that’s okay. 

It’s like worrying about how many Facebook likes you got on your last profile photo. 

Having a smaller amount of followers, subscribers, “friends”, etc. doesn’t make you any less than. 

And if someone makes you feel that way… pro tip: don’t invite them to the party next time, because you don’t need that kind of negativity in your life.

You are so much more than a number. Remember that. 

 

Here’s the good news: You can always get more people to sign up for your email list. 

Just keep showing up, providing value, and being yourself. 

You being yourself will attract people to you. After all, they say that your vibe attracts your tribe. And it’s true. 

So don’t worry if someone realizes that you aren’t their cup of tea and unsubscribe from your list. 

It’s not personal. It’s just them cleaning up their inbox and creating space for things that do align with them. 

Life (and business) is more than having more numbers (which are often a vanity metric). It’s about making that human connection, helping others, and carrying out your life purpose. 

Don’t lose sight of what’s really important for perceived short-term success.