Content Strategy

Blogging Tips: 4 Ways To Keep Visitors On Your Site Longer

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Do you see people visiting your site, but they’re quickly leaving?

Or maybe you created this new blog and people aren’t coming at all.

Either way, I’ve got you covered.

When you create a good user experience for people, they will want to stay and keep coming back in the future. Good user experiences can come from many different things.

Content that problem solves, design that inspires, copy that connects, stories that empower, etc.

The question is, how can we improve your site and user experience?

 

Here are 4 ways to help people stay on your site and blog longer:

1. Create content that provides value.

There are 3 main types of content that people tend to love:

  1. Inspiration
  2. Educational
  3. Entertainment

It’s even better when they’re a mix of something.

If the content you’re creating is mostly fluff without providing any kind of value, people are going to stay.

There’s a reason why people love watching corgi videos (it’s entertainment and makes them feel better) or why they watch a YouTube video on how to make matcha lattes (it provides educational and teaches you a new thing) or why they listen to a podcast (most likley inspirational).

So, ask yourself what kind of content you’re creating and how it’s helping your audience.

How can you make the experience better for them?

 

2. Create content that connects / resonates with the site visitor.

Have you ever gone on someone’s website and instantly thought, “they get me”?

Or gotten so excited about someone’s website you checked out all their pages and probably stayed on the site for the next hour or so?

That’s the kind of experience you want to create for your site readers.

From the images you use to the words you write, you want it to resonate with your reader.

Tell them your story, put your personality into it, and be yourself. Let them get to know YOU - what you believe in, what your dreams are, and what goals you’re currently working on. Because maybe they have the same beliefs, dreams, and goals.

Not only does this make them stay on your site longer, but it helps them remember who you are and keeps them coming back for more.

There are a million blogs out there that talk about the same things you do, but the reason people stay and keep coming back is because it’s coming from YOU.

3. Make sure your visual designs and aesthetics are on point.

Have you ever stayed on someone’s site longer because of the way it looks?

I mean -- that’s how we make our clothing choices, right? Because the way they look on us and make us FEEL?

So take a minute and ask yourself (honestly) how your site makes you feel.

What kind of experience are you creating for your reader?

A few weeks ago, I tried doing Google AdSense and it just wasn’t working for me so I turned it off. Because I absolutely hate going on someone’s site and seeing ads everywhere - and so I didn’t want my reader to experience that as well.

Having a clean and beautiful website goes a long way.

Imagine if you went to a store and it wasn’t properly organized and there was stuff on the ground everywhere.

Would you go back, or would you go somewhere else?

P.S. If you're in need of branded blog designs, be sure to check out my design template shop!

 

4. Link up your content with other content!

Once I started linking my articles up with other articles, I know my page views went up as well.

When people are reading about a particular topic, chances are… they’re interested in related content. And if you don’t provide that for them, they’ll probably go somewhere else.

But if you did provide that? It’ll help them stay on your site longer, while also building trust and credibility.

It’s a win / win.

Make your site easy to navigate. There’s nothing worse than a site where you can find anything (I mean, there are worse things obviously but you know what I mean. Make it easy for people to click around!)

3 ways you can link up your content:

  1. Link a sentence that relates to another blog post.
  2. Add a “(Related: Title of Blog Post)” after a paragraph or major point.
  3. Add a “Related Posts” at the bottom of your blog posts.

So, those are my 4 tips on getting your site visitors and blog readers to stay longer.

 

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To recap, it’s:

  1. Create content that provides value.
  2. Create content that connects / resonates with the site visitor.
  3. Make sure your visual designs and aesthetics are on point.
  4. Link up your content with other content.

 

Comment down below and let me know!

Did these tips help? Is there anything you would like to add?


AUTHOR BIO

Hi there! I'm Molly, the founder of Wholehearted Woman. I help women show up online in a way that looks good and feels good too. 

Be the voice you needed to hear when you were younger and share your story. Don't be afraid to be vulnerable, because it could change someone's life. 

wholehearted woman - molly

Why It's Important To Create Evergreen Content

 Why It's Important To Create Evergreen Content | How To Create Evergreen Content | What Is Evergreen Content | Content Strategy | Digital Marketing | Growing Your Brand | Creating A Community | Advice for Content Creators and Bloggers | Wholehearted Woman | Self-Discovery | Personal Growth | Personal Branding | #personalbrand | #blog | #blogging | #blogger | #personalgrowth | #brandawareness

Have you ever looked up “how to start your own blog” or even “how to create evergreen content”?

Both of those topics themselves are evergreen content, and I wanted to share with you why that’s important to encourage you to create evergreen content for your own platform and community. 

 

So, let’s start with the question: What is evergreen content?

Evergreen content is content that stays relevant forever and ever, so it’s not about something that’s just happening right now. Rather, it’s something that someone would read 2 years from now and it would still apply to them.

 

So, why exactly is creating evergreen content important?

Reason 1: It continues to help long after the original publish date.

Most of the content created on this blog is intentionally evergreen content, because I want to make sure that it’s still helpful even if someone discovers it for the first time two years from now.

Topics like imposter syndrome? It can be 1990 or 2010; either way, I know there are going to be people who are struggling with imposter syndrome and would like to know how to overcome it.

And this can be applied to any industry. There are always opportunities for more evergreen content to be created.

If you need help with content creation, check out this blog post on what makes great evergreen content and how to create it.

 

 Why It's Important To Create Evergreen Content | How To Create Evergreen Content | What Is Evergreen Content | Content Strategy | Digital Marketing | Growing Your Brand | Creating A Community | Advice for Content Creators and Bloggers | Wholehearted Woman | Self-Discovery | Personal Growth | Personal Branding | #personalbrand | #blog | #blogging | #blogger | #personalgrowth | #brandawareness

Reason 2: SEO helps people find you and keeps traffic coming in.

Since evergreen content is still helpful and relevant long after the original publish date, people can search for the topics you write about (which, hopefully you’ve named your blog posts tiles strategically and intentionally so that they’re actually searchable and can be found) and find you as a result. 

And when you search for common keywords like imposter syndrome or evergreen content, you’ll find that many people have written about those topics too. 

 

You might think that that’s a bad thing, but it’s very much a good thing and here’s why:

  1. It’s a topic people actually want to learn about and are interested in. You don’t want to be writing about something no one even cares about.
  2. Have you ever searched for something and clicked on a bunch of links only to click on more links?

    Even if your blog post isn’t in the top searches, you still have a chance of being found especially if your post is different (which is why it’s important to add your own perspective and takeaways).

    If your post is just like everyone else’s, it doesn’t give them an incentive to stay on your page when they can just as easily get the same information from someone else. Go the extra mile and give a little more.

That’s also why it’s important to create a free resource library. People love free stuff.

I mean -- we've all gone to Costco to get all the free samples before, amirite? 

 

 Why It's Important To Create Evergreen Content | How To Create Evergreen Content | What Is Evergreen Content | Content Strategy | Digital Marketing | Growing Your Brand | Creating A Community | Advice for Content Creators and Bloggers | Wholehearted Woman | Self-Discovery | Personal Growth | Personal Branding | #personalbrand | #blog | #blogging | #blogger | #personalgrowth | #brandawareness

Reason 3: You can always repurpose that content!

Let’s be honest: Content creation can be hard - and sometimes, our brains just need a break.

If you think you can only write about something once, think again.

Say you’ve written a blog post that did fairly well, why not talk about those things in your email newsletter or share it on Instagram?

Chances are, most people on your email list and who are following you on Instagram haven’t read your original blog post before.

And even if they have, they can always use a refresher or just skip it altogether.

It goes back to reason 1 as to why creating evergreen content is important - because it can continue helping people long after the publish date.

So now that we’ve establish how this type of content helps your blog grow, are you going to start creating more evergreen content?



author bio

Hi there! I'm Molly, the founder of Wholehearted Woman.

I help bloggers establish and grow their brand identity and online presence through intentional strategy, visual design, vulnerability, and personal growth.

Be the person you needed when you were younger and share your story, because you're the one who someone else needs today. 

Check out my design template shop!

wholehearted woman - molly

Why You Need To Stop Hating On Instagram (And How It's Hurting You)

 Why You Need To Stop Hating On Instagram (And How It's Hurting You) | How To Grow Your Business Using Instagram | Instagram Tips and Advice For Small Businesses and Creatives | Why Instagram Matters In 2018 | Social Media Growth in 2018 | Instagram Engagement | Wholehearted Woman | Self-Discovery | Personal Growth | Personal Branding | #personalbrand | #blog | #blogging | #blogger | #personalgrowth | #brandawareness | #instagram | #socialmedia

Do you constantly complain about how much you hate Instagram?

That was definitely me last year. I told everyone (well, everyone who would listen - which was a lot of people, because they also hated Instagram) about how much I hated Instagram.

But this year, I knew I had to change my perspective. I had to start seeing Instagram more positively, because it was hurting my progress and how I used the app.

I was constantly feeling drained, overwhelmed, and quite frankly, annoyed.

 

Here are 4 reasons why we all need to stop hating on Instagram:

1. It’s not going anywhere.

Regardless of what people have said, most are still using it anyway.

I mean -- how many times have you heard people say they’re going to stop using the app only to see them on the app a few weeks later? (This isn’t me placing judgment btw. Just stating what I see and what I’ve done myself.)

The truth of the matter is that despite how annoyed we may be at Instagram at times, they’ve created a product that have hooked most of us and most of the people we want to interact with.

Be honest, how many times a day do you find yourself opening up Instagram to see what’s new?

 

2. It’s a mindset and perspective thing.

 Why You Need To Stop Hating On Instagram (And How It's Hurting You) | How To Grow Your Business Using Instagram | Instagram Tips and Advice For Small Businesses and Creatives | Why Instagram Matters In 2018 | Social Media Growth in 2018 | Instagram Engagement | Wholehearted Woman | Self-Discovery | Personal Growth | Personal Branding | #personalbrand | #blog | #blogging | #blogger | #personalgrowth | #brandawareness | #instagram | #socialmedia

It really is.

When I kept telling myself how much I hated Instagram last year, let’s just said it did not end well for me. I was constantly exhausted and drained, and it showed.

What we choose to focus on becomes our reality.

So this year, I told myself things would be different. That I was going to enjoy Instagram and look at the positives (instead of focusing on reasons 1, 2, and 3 of “why Instagram sucks”.

Instead, I choose to focus on reasons 1, 2, and 3 of why Instagram is awesome, which leads me to reason 3.

 

3. It’s free to use!

Yes, we’ve all helped Instagram grow - because without us using it, it wouldn’t be the platform it is today.

But at the same time, it’s still a free tool to use - and an amazing one at that.

I’ve met SO many amazing people through Instagram and I’ve even been able to meet some of them in person.

Pro tip: Rather than focusing on how not everyone will see your posts, think about how to make your photos more fun and engaging. Have fun and be creative with it.

The truth is we have more control than we think.

When we think we don’t have any control or say, we give our power away.

 

4. You can build and grow your brand using Instagram.

 Why You Need To Stop Hating On Instagram (And How It's Hurting You) | How To Grow Your Business Using Instagram | Instagram Tips and Advice For Small Businesses and Creatives | Why Instagram Matters In 2018 | Social Media Growth in 2018 | Instagram Engagement | Wholehearted Woman | Self-Discovery | Personal Growth | Personal Branding | #personalbrand | #blog | #blogging | #blogger | #personalgrowth | #brandawareness | #instagram | #socialmedia

As we’ve all seen with brands, influencers, etc., it’s possible to create and grow your brand on Instagram.

Is it going to be easy? No, but most good things in life aren’t easy.

Overnight success doesn’t exist, but long-term success does.

At the end of the day, you get out what you put in. So the more effort and work you put into your Instagram, you more you’ll get out of it.

I’ve seen the change in growth myself once I started posting more photos of myself and writing better captions. 
 

If you want better results, improve the way you use Instagram.

  • Talk to people first, instead of hoping they’ll come to you first.
  • Write captions that people can actually respond to. (You have no idea how many times I’ve wanted to respond to something, but had no idea what to say. You can say “great photo!! *emoji* only so many times until you start feeling inauthentic about it.)
  • Create content that actually captures people’s attention. Make them think, feel inspired, etc.
  • Collaborate with others. Go on live. Do something.

You got this.

There are always two sides to everything.

We can either focus on the positive and get better results or focus on the negative and get “meh” results.


AUTHOR BIO

Hi there! I'm Molly, the founder of Wholehearted Woman. I help women show up online in a way that looks good and feels good too. 

Be the voice you needed to hear when you were younger and share your story. Don't be afraid to be vulnerable, because it could change someone's life. 

wholehearted woman - molly.JPG

5 Reasons Why Your Blog Will Fail (And How To Prevent That From Happening)

 5 Reasons Why Your Blog Will Fail (And How To Prevent That From Happening)  | How To Have A Successful Blog | Advice and Tips for Bloggers | Why Some Blogs Fail | How To Make Your Blog Stand Out | Making Your Blog Better | Wholehearted Woman | Self-Discovery | Personal Growth | Personal Branding | #personalbrand | #blog | #blogging | #blogger | #personalgrowth | #brandawareness

Blogging is hard work.

I’m not here to sugar coat things, because I think there are enough people on the Internet doing that. (But, I will show you how and encourage you if you’re ready to show up and do the work. :))

Even so, there will be countless of blogs out there that will tell you how easy it is and how you can create your own blog in 5 minutes.

But the truth is… the challenge isn’t in setting up your blog, it’s in continuing it.

And I’m going to say that the hard part of setting up your blog isn’t the technical part, because there are so many articles and YouTube videos out there that will literally show you step by step on how to set everything up. 

The hard part is putting yourself out there.

Because the truth is someone might not agree or like what you have to say.

I think most blogs fail - and by fail, I mean you never hear from the blogger again.

They’ve disappeared and abandoned their blog for good, because the truth is blogging isn’t easy. And it definitely isn’t an overnight success story -- if you’re looking for one of those, you’re looking in the wrong place my friend.

I almost abandoned this blog for good last year. And more than once, so trust me, I totally get it.

But if you don’t want your blog to fail, keep on reading.

 

5 Reasons Why Your Blog Will Fail (And How To Prevent That From Happening)


1. Lack of purpose


Problem:

In order to keep a blog going, you have to be wildly passionate about it and be willing to put a lot of effort into it -- and having a purpose really helps with staying grounded when things go south.

There is so much that goes on behind-the-scenes of putting a blog post together. More than most people realize. 
 

Solution:

Know why you’re blogging and be wildly passionate and committed to it. Why do you blog? What is the long-term goal / vision?

Be ready to show up every day.

And if blogging isn’t for you, it isn’t for you (and that’s okay!!).  

There are so many other things you could do like be a microblogger on Instagram, start a podcast, interview others, go on YouTube or even Facebook live, etc.

Find your thing, instead of trying to copy someone else’s thing.

 

 5 Reasons Why Your Blog Will Fail (And How To Prevent That From Happening)  | How To Have A Successful Blog | Advice and Tips for Bloggers | Why Some Blogs Fail | How To Make Your Blog Stand Out | Making Your Blog Better | Wholehearted Woman | Self-Discovery | Personal Growth | Personal Branding | #personalbrand | #blog | #blogging | #blogger | #personalgrowth | #brandawareness

2. Lack of planning and preparation


Problem:

Unfortunately, having a successful and thriving blog isn’t about posting whenever you feel like it. I wish it was, but I’ve discovered the hard way that it’s not.

Content planning, strategy, and creation is so important.

It’s like trying to eat healthy but not creating a plan for it. This isn’t something you can wing and hope it goes well. 
 

Solution:

Create a plan. Start an editorial calendar. See what my step-by-step process for creating a blog post is. Watch what other successful bloggers are doing and how they got there.

Plan. Create. Rinse and repeat.

At the end of the day, we get out what we put in. Plan for your success or prepare to fail.

 

3. Lack of consistency


Problem:

Problem: Two weeks ago, you posted on a Tuesday. Last week, you didn’t post at all. This week, you’re posting on Friday. People have no idea when your next post could be. It could be tomorrow, it could be two weeks from now, it could be never again.

Or maybe you are posting every week, but you write about so many different things people don’t know what to expect from you.
 

Solution:

Whatever it is, consistency matters.

Consistency matters in your branding, in the way you speak, in the topics you talk about, etc. Be consistent all across the board. You want people to be able to recognize you and your brand. Your voice, your story, your core values, your visuals. The more, the better.

 

4. Lack of impatience


Problem:

Problem: You get discouraged every time you see an income report on Pinterest or every time you go on someone else’s blog. You know that saying, “Comparison is the thief of joy”? Well, it’s so true.

This is me speaking from personal experience, by the way.

Don’t compare yourself to other people, because it leads to nowhere good. 
 

Solution:

Be prepared for the fact that your blog isn’t going to become an overnight success story. You’re not going to write this magical one blog post and suddenly everyone knows who you are.

If you read any of the blog posts written by people who have been blogging for a long time, they will tell you that. They will tell you about how much time, effort, and energy they had to put in to get to where they are.

Do the work and show up, even when no one applauds you for it.

Also, this is always room for improvement and things to learn.

Learn them. Apply them. Keep growing.

 

 5 Reasons Why Your Blog Will Fail (And How To Prevent That From Happening)  | How To Have A Successful Blog | Advice and Tips for Bloggers | Why Some Blogs Fail | How To Make Your Blog Stand Out | Making Your Blog Better | Wholehearted Woman | Self-Discovery | Personal Growth | Personal Branding | #personalbrand | #blog | #blogging | #blogger | #personalgrowth | #brandawareness

5. Lack of self-belief and confidence


Problem:

Problem: You worry that you’re not cut out for this. It seems to be working for everyone else except you, so you end up doubting yourself each and every step along the way. (This slows you down a lot, by the way.) 
 

Solution:

Honestly? Lack of self-belief and confidence is the reason I haven’t grown as much as I’ve wanted to, because I was that person who doubted herself almost every step along the way.

But keep going. Keep showing up.

And when you do fall off the face of the Earth? Choose to come back and start off where you left off. Forgive yourself and believe in yourself.

I hope this blog post doesn’t discourage you, but insead brings awareness and realistic expectations to your life. Because blogging is still very much relevant even in 2018.

People still read blogs just like how people still read books.

So if you want to be a blogger, do it. Just know there are going to be roadblocks in your journey and be prepared for them.

The more prepared you are, the better you will handle them.

I believe in you. You got this.

 

If you’re new to blogging or would like more blogging tips, you might enjoy these articles:


AUTHOR BIO

Hi there! I'm Molly, the founder of Wholehearted Woman. I help women show up online in a way that looks good and feels good too. 

Be the voice you needed to hear when you were younger and share your story. Don't be afraid to be vulnerable, because it could change someone's life. 

wholehearted woman - molly.JPG