It can be pretty discouraging when no one is coming to read your blog.
I mean, I get it. You spend all this time and energy writing this blog post and then you realize... wait, no one is actually reading it.
So how exactly do you get people to go to and read your blog?
First, let's talk about why no one is reading your blog posts and what we can do to fix that.
6 Reasons Why No one Is Reading Your Blog
1. No one knows about your blog.
If you aren’t sharing your blog with other people and talking about it, no one is going to know it exists.
When I first started Wholehearted Woman, admittedly I didn’t share with family and friends.
Actually, I still don’t.
I do, however, share it within Facebook groups, on Pinterest, and sometimes Instagram (definitely not as much as I should be doing it). I’ve also started to notice that I’m getting a good amount of traffic from direct visits and even searches on Google, so one of my goals is to write more valuable content on my blog so it’ll help with my ranking, authority, and therefore reach.
The point is if you want people to read and go to your blog, you gotta tell people about it. Make it visible! Be loud and proud, but not spammy and annoying. If people don't want to hear about it, leave them alone. Take social cues.
But seriously, good ol’ word of mouth marketing is the best kind of marketing there is.
2. You aren’t providing enough value.
If you aren’t helping people with their problems and getting them the results they’re looking for, then they aren’t going to come back.
You need to show them that you’re the person that can help them.
Are your blog posts inspirational, educational, or resourceful?
If not, then it’s time to rethink the kind of blog content you’re putting out there.
For example, one of my top posts this year is 7 Steps To Removing Negative Energy From Your Life.
Apparently, people were really interested in removing negative energy from their life (good for them!) - and within each bullet point, I went more in-depth on how they could do this.
Another thing I like to do (which I think everyone should do) is provide their own perspective, because people come to you for your insights and perspectives. Even if you’re not an expert in your field (and you don’t have to be to blog about it), you can provide your own unique point of view on it.
Don’t be afraid to show your personality and share your opinions.
Also, once you figure out what kind of content your readers like (and you can ask on through your email list if you have one with a reader survey), write more related content that they can read and learn from.
3. Your content is all over the place.
You’re talking about wayyyyy too many things.
Unless you’ve organized your categories in a way that’s easy for people to look through the content that’s relevant to them, most people won’t want to have to look through your whole archives to find those one or two blog posts they want to read.
For example, if someone came to your site from an external site (ex. Instagram or Pinterest) for an article on mindfulness but you also blog about travel, food, soccer, and gardening, your visitor might be confused by what they can expect from you.
Or if they can expect anything from you.
It's okay to have multiple interests, but also keep in mind that your reader many only resonate with one or two of those.
Personally, this is one advice I don’t follow myself - because I have more than one interest and blogging even under one umbrella niche sounds like torture instead of fun so do what feels good to you on this one. Although, I will say it’s probably a good idea to stick with your niche if your blog is for your business (as opposed to a hobby / for fun blogging).
Still, if you have multiple niches, make sure it’s easy for the user to browse around your content instead of it feeling like a maze they can’t wait to get out of.
4. It’s boring to read.
Don’t be afraid to put your personality into your blog.
Yes, people come for the valuable content BUT they also come for you.
Your perspective, your background, your unique personality.
If you search a topic, you can probably find at least 3 Google search pages worth of content (like really good content too), but if people are familiar with your name, you start building trust and credibility with them.
For example, whenever I see something related to content marketing and things of that sort, if CoSchedule or Neil Patel pops up, I’m going to go to them first because they’ve built that trust with me.
I know that with CoSchedule, I’m going to get some kind of worksheets - and with Neil Patel, I’m going to get a very in-detail article (which are absolutely my favorite!).
I hope they’re your favorite too because I love writing long form posts just as much as I love reading them.
It’s like going to your favorite brunch spot or happy hour. You go for the full experience. Tons of places have good food, but what really sets them apart? The environment, the customer service, or maybe the Instagrammable background?
Don't be afraid to use your voice and share your unique perspective on the topics you're writing about.
It's like having a restaurant with average food. Someone might go or they might go somewhere else a little more exciting. Give people a reason to go to your blog as opposed to someone else's.
So, what makes you unique?
What’s going to make them want to come back for more?
What can they depend on you for?
For me and Wholehearted Woman, I hope it’s my honesty, authenticity, and willingness to be vulnerable when need be. That’s what I want to be associated with and known for.
How about you?
5. You’re inconsistent and unreliable.
Okay so I’m not too excited to write down this point, because I’ve been pretty inconsistent and unreliable myself this year, but it’s important because otherwise people can’t trust you.
Luckily, I haven’t seen much of a decline even from my absence.
I honestly thought my daily page views would go from 400 to 500/day to about maybe 50/day when I stopped blogging from around October to late November. But it stayed steady when I was gone - maybe because I had a decent amount of blog posts in my archives? I also started linking to other blog posts within my blog posts after having built up a good amount of content (a good practice to put in place if you want people to stick around your site longer ;)).
A common suggestion for new bloggers is to aim for one new post a week which is pretty attainable and reasonable. The best part is you can schedule a lot of blog posts in advance so you don’t have to worry every Sunday night and scramble to put something together.
Putting something up just for the sake of having something up is not a good practice to have.
You want to make sure you’re providing value to your audience and to make them feel like they can trust you to deliver.
6. it's a bad user experience.
Have you ever gone to a restaurant and have the employees straight up ignore you?
Or maybe they didn't ignore you but they gave you attitude the whole thing.
Or maybe it took 30 minutes to get your food when they only had one other table.
Not such a great experience, right?
Well, it's the same thing with your blog and website.
You want to make sure your visitors have a good experience when they come, because it might be their first visit or their 60th.
But if it's their first visit and they're unhappy, you can probably guess that they're not coming back - and luckily it's not like Yelp where they can leave a review for the world to see.
In order to provide a good user experience, you want to make sure that your page is loading properly, that all your links work, that it's easy to browse around (and doesn't look like some dark scary alleyway), that your site design looks clean and easy to use, etc.
I'm sure we've all ended up on those sites that have a million pop ups only to see a bunch of sidebar advertising and banner ads after we've gotten rid of the pop ups. Yeah, don't be one of those. No one likes that, especially since we're on our mobile phones more than ever.
Oh and one last thing...
Don't be afraid to make mistakes, because you can always fix them later on.
If something doesn't seem to be working out, find out what will work and do that.
Experiment, test, learn. Write more content. See what resonates with your audience and what doesn't. Include call-to-actions.
Blogging isn't just writing a few paragraphs and slapping it on your site and calling it a day anymore.
Give yourself time to grow, learn, and execute.
Also, I'm going to say this one last time because it's really important and essential to blogging and relationship building success: Don't be afraid to be yourself - on your blog and in the world.
Because at the end of the day, that's why someone one would (or wouldn't) come read your blog posts. Because of your personality.
I'd love to hear from you.
What makes you want to visit someone else's blog?