Blogging is hard work.
I’m not here to sugar coat things, because I think there are enough people on the Internet doing that. (But, I will show you how and encourage you if you’re ready to show up and do the work. :))
Even so, there will be countless of blogs out there that will tell you how easy it is and how you can create your own blog in 5 minutes.
But the truth is… the challenge isn’t in setting up your blog, it’s in continuing it.
And I’m going to say that the hard part of setting up your blog isn’t the technical part, because there are so many articles and YouTube videos out there that will literally show you step by step on how to set everything up.
The hard part is putting yourself out there.
Because the truth is someone might not agree or like what you have to say.
I think most blogs fail - and by fail, I mean you never hear from the blogger again.
They’ve disappeared and abandoned their blog for good, because the truth is blogging isn’t easy. And it definitely isn’t an overnight success story -- if you’re looking for one of those, you’re looking in the wrong place my friend.
I almost abandoned this blog for good last year. And more than once, so trust me, I totally get it.
But if you don’t want your blog to fail, keep on reading.
5 Reasons Why Your Blog Will Fail (And How To Prevent That From Happening)
1. Lack of purpose
In order to keep a blog going, you have to be wildly passionate about it and be willing to put a lot of effort into it -- and having a purpose really helps with staying grounded when things go south.
There is so much that goes on behind-the-scenes of putting a blog post together. More than most people realize.
Know why you’re blogging and be wildly passionate and committed to it. Why do you blog? What is the long-term goal / vision?
Be ready to show up every day.
And if blogging isn’t for you, it isn’t for you (and that’s okay!!).
There are so many other things you could do like be a microblogger on Instagram, start a podcast, interview others, go on YouTube or even Facebook live, etc.
Find your thing, instead of trying to copy someone else’s thing.
2. Lack of planning and preparation
Unfortunately, having a successful and thriving blog isn’t about posting whenever you feel like it. I wish it was, but I’ve discovered the hard way that it’s not.
Content planning, strategy, and creation is so important.
It’s like trying to eat healthy but not creating a plan for it. This isn’t something you can wing and hope it goes well.
Create a plan. Start an editorial calendar. See what my step-by-step process for creating a blog post is. Watch what other successful bloggers are doing and how they got there.
Plan. Create. Rinse and repeat.
At the end of the day, we get out what we put in. Plan for your success or prepare to fail.
3. Lack of consistency
Problem: Two weeks ago, you posted on a Tuesday. Last week, you didn’t post at all. This week, you’re posting on Friday. People have no idea when your next post could be. It could be tomorrow, it could be two weeks from now, it could be never again.
Or maybe you are posting every week, but you write about so many different things people don’t know what to expect from you.
Whatever it is, consistency matters.
Consistency matters in your branding, in the way you speak, in the topics you talk about, etc. Be consistent all across the board. You want people to be able to recognize you and your brand. Your voice, your story, your core values, your visuals. The more, the better.
4. Lack of impatience
Problem: You get discouraged every time you see an income report on Pinterest or every time you go on someone else’s blog. You know that saying, “Comparison is the thief of joy”? Well, it’s so true.
This is me speaking from personal experience, by the way.
Don’t compare yourself to other people, because it leads to nowhere good.
Be prepared for the fact that your blog isn’t going to become an overnight success story. You’re not going to write this magical one blog post and suddenly everyone knows who you are.
If you read any of the blog posts written by people who have been blogging for a long time, they will tell you that. They will tell you about how much time, effort, and energy they had to put in to get to where they are.
Do the work and show up, even when no one applauds you for it.
Also, this is always room for improvement and things to learn.
Learn them. Apply them. Keep growing.
5. Lack of self-belief and confidence
Problem: You worry that you’re not cut out for this. It seems to be working for everyone else except you, so you end up doubting yourself each and every step along the way. (This slows you down a lot, by the way.)
Honestly? Lack of self-belief and confidence is the reason I haven’t grown as much as I’ve wanted to, because I was that person who doubted herself almost every step along the way.
But keep going. Keep showing up.
And when you do fall off the face of the Earth? Choose to come back and start off where you left off. Forgive yourself and believe in yourself.
I hope this blog post doesn’t discourage you, but insead brings awareness and realistic expectations to your life. Because blogging is still very much relevant even in 2018.
People still read blogs just like how people still read books.
So if you want to be a blogger, do it. Just know there are going to be roadblocks in your journey and be prepared for them.
The more prepared you are, the better you will handle them.
I believe in you. You got this.
If you’re new to blogging or would like more blogging tips, you might enjoy these articles:
Hi there! I'm Molly, the founder of Wholehearted Woman. I help women show up online in a way that looks good and feels good too.
Be the voice you needed to hear when you were younger and share your story. Don't be afraid to be vulnerable, because it could change someone's life.